I've spent money on Facebook ads. I've spent money on Google ads. I've paid for lead gen services, SEO agencies, door knockers, and yard signs.
You know what's generated more revenue than all of them combined?
One text message.
Here's the message.
It's not clever. It's not fancy. That's the whole point.
That's it. 40-something words. And it works better than any $3,000/month ad campaign because it's doing the one thing that actually matters: responding to someone who already wants to hire you.
Why this beats advertising.
Most roofers think they need more leads. So they spend $2,000 on Facebook ads and get "leads" that are really just people who clicked a button.
Meanwhile, their phone is ringing with people who are ready to buy — and those calls are going to voicemail.
A missed call is the highest-intent lead you will ever get. That person found your company, picked up their phone, and called you. That's like spending $50 on a raffle ticket and then not showing up to claim the prize.
The numbers don't lie.
I'm not saying don't run ads. But don't spend a dollar on new leads until you've stopped losing the free ones.
One text. Sixty seconds. More booked jobs than any ad you'll ever run.