Most contractors pay someone $3,000-$5,000 to build a website, look at it once, say "looks nice," and never think about it again. Meanwhile, that website is silently losing them leads every single day. Here are the seven most common mistakes.
1. No phone number in the header
If someone has to scroll or click more than once to find your phone number, you've already lost them. Your phone number should be visible on every page, at the top, in large text. On mobile, it should be click-to-call. This alone can increase calls by 20-30%.
2. No way to text you
This might surprise you, but many homeowners — especially under 45 — prefer texting over calling. If your website only has a phone number and a contact form, you're missing everyone who wants to text. Add an SMS option or a chat widget.
3. No Google reviews displayed
You have 150 great reviews on Google. Your website shows zero of them. That's leaving your best marketing on the table. Embed your Google reviews on your homepage. Social proof converts browsers into callers.
4. The contact form goes to an email you never check
Someone fills out your contact form at 8 PM on a Tuesday. The form sends an email to an inbox you check twice a week. By the time you see it Thursday morning, they've already hired someone. Contact forms need to trigger instant notifications — or better yet, instant automated responses.
5. No clear call to action
Your homepage talks about your history, your values, your team, your certifications... and never clearly tells the visitor what to do next. Every page should have one clear action: "Call now for a free estimate" or "Book your appointment today." Make it obvious. Make it big. Make it impossible to miss.
6. Slow load time
If your website takes more than 3 seconds to load on mobile, over half your visitors will leave before they ever see it. Large images, heavy plugins, and cheap hosting are the usual culprits. Test your site speed at Google PageSpeed Insights — if you're scoring below 50 on mobile, you have a problem.
7. Not mobile-optimized
Over 70% of people searching for contractors are on their phone. If your website looks terrible on mobile — tiny text, buttons you can't tap, images that overflow — you're invisible to most of your potential customers. Pull up your site on your phone right now. Would you hire you?
Fix these seven things and you'll see more leads from the exact same traffic. No extra ad spend. No new marketing. Just a website that actually does its job.
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