If you could only automate one thing in your entire business, this would be it. Missed call text-back is the simplest, highest-ROI automation any contractor can implement — and most have never heard of it.
Here's how it works: someone calls you. You can't answer. Within 3 seconds, they get a text message from your business number: "Hey, sorry we missed your call! What can we help you with?"
That's it. That's the whole thing. And it's worth $10,000+ per month to the average contractor.
Why this works so well
Remember: 85% of people who call a contractor and don't get an answer won't leave a voicemail. They'll just move on. But a text message changes the dynamic completely. Now they're in a conversation. They're engaged. They're not calling the next guy because someone is already talking to them.
The response rate on missed call text-back is staggering — 60-70% of people will reply to the text. Compare that to the 15% who leave a voicemail. You're capturing 4-5x more leads from the exact same call volume.
Real numbers from real contractors
An HVAC contractor in Phoenix was getting about 25 calls per day during summer. He was missing roughly 12 of them. Of those 12, maybe 2 would leave a voicemail. That's 10 leads per day — gone.
After implementing missed call text-back, 7-8 of those 12 people would reply to the text. His team could then text back, qualify the lead, and book the appointment. He went from capturing 52% of his calls to 92% — without hiring anyone or changing his schedule.
At an average job value of $800, those extra 5-6 leads per day represented $4,000-$4,800 in daily revenue he was previously losing. Per day.
The best part
It runs completely in the background. You don't do anything differently. You keep working. You keep missing calls when you're busy (because that's life). The system handles the rest. Every missed call gets a text. Every text starts a conversation. Every conversation is a chance to book a job you would have lost.
Sound like your business?
See how Autopilot can capture more leads, get more reviews, and put your follow-ups on autopilot — in 3–7 days.
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