Every trade has seasonality. HVAC slows down in spring and fall. Roofing dips in winter. Landscaping dies in November. Painting gets quiet after the holidays. You know the pattern — every year, like clockwork, the phone stops ringing and you start worrying about payroll.
But here's what the busiest contractors know: slow months are just months where you're not proactively reaching out to people.
Your past customer list is a goldmine
If you've been in business for more than a year, you have the most valuable marketing asset in existence: a list of people who already trust you, already paid you, and already know the quality of your work. Most contractors completely ignore this list.
Think about it. You installed 200 AC systems over the past 3 years. How many of those customers have had a tune-up since? How many of them you've reached out to proactively? The answer for most contractors is close to zero.
Seasonal campaign examples by trade
HVAC: February — "Spring is coming. Book your AC tune-up now before the rush and save $50." This single campaign can fill your entire March and April schedule.
Plumbing: October — "Winter is coming. Get your pipes inspected before the first freeze. Free inspection for past customers." This prevents emergency calls and generates paid work during a slow period.
Roofing: September — "Annual roof inspection time. Catch small problems before they become big ones. Free inspection for existing customers." This generates repairs and replacement leads before winter.
Landscaping: February — "Spring cleanup booking is open. Last year's customers get first pick of dates." This fills your schedule before your competitors even start marketing.
Automation makes this effortless
The reason most contractors don't do seasonal campaigns isn't that they don't want to. It's that they don't have time to text 500 past customers one by one. But an automated system does it for you — one click sends a personalized message to your entire list. Replies come in, appointments get booked, and suddenly your "slow month" is fully booked.
The contractors who do this consistently never have slow months. They just have regular months and busy months.
Sound like your business?
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